Oppo
Guangdong Oppo Mobile Telecommunications Corp., Ltd, doing business as Oppo (stylized in lowercase in its logo), is a Chinese consumer electronics and mobile communications company headquartered in Dongguan, Guangdong. It is a subsidiary of BBK Electronics[1] along with Vivo, OnePlus and Realme. Its major product lines include smartphones, audio devices, power banks, Blu-ray players, and other electronic products.
History
The brand name "Oppo" was registered in China in 2001 and launched in 2004.[2] Since then, they have expanded to more than 40 countries.[2]
In June 2016, Oppo became the biggest smartphone manufacturer in China,[3] selling its phones at more than 200,000 retail outlets.[4] Oppo was the top smartphone brand in China in 2019 and was ranked No. 5, in market share, worldwide.
Branding
The South Korean boy band 2PM prepared a song known as "Follow Your Soul" in a promotional deal with Oppo for launching its brand in Thailand in 2010.[6] In June 2015, the company signed an agreement with FC Barcelona to become a sponsor of the Spanish football club.[7][8][9]
In 2016, the Philippine Basketball Association tied up with this company as its official smartphone partner, beginning with the 2016 PBA Commissioner's Cup which began on 10 February.[citation needed]
Oppo hires celebrity endorsers in Vietnam. Sơn Tùng M-TP endorsed three smartphone units: Neo 5, Neo 7, and F1s. Oppo made a sponsorship to one of Vietnam's top-rated reality shows, The Face Vietnam.[citation needed]
In 2017, Oppo won the bid to sponsor the India national cricket team, which allows their logo to be used on the team's kits from 2017 to 2019.
In 2019, Oppo became a sponsoring partner of the French Open tennis tournament held in Roland-Garros, Paris. The same year, they also became a sponsoring partner of Wimbledon for 5 years as the first official smartphone partner.[10]
Starting with the 2019 World Championship, Oppo is the exclusive global smartphone partner for League of Legends esports through 2024, Oppo will have year-round activations centered around the sport’s three annual global tournaments: the Mid-Season Invitational, the All-Star Event, and the World Championship.[11]
Branding
The South Korean boy band 2PM prepared a song known as "Follow Your Soul" in a promotional deal with Oppo for launching its brand in Thailand in 2010.[6] In June 2015, the company signed an agreement with FC Barcelona to become a sponsor of the Spanish football club.[7][8][9]
In 2016, the Philippine Basketball Association tied up with this company as its official smartphone partner, beginning with the 2016 PBA Commissioner's Cup which began on 10 February.[citation needed]
Oppo hires celebrity endorsers in Vietnam. Sơn Tùng M-TP endorsed three smartphone units: Neo 5, Neo 7, and F1s. Oppo made a sponsorship to one of Vietnam's top-rated reality shows, The Face Vietnam.[citation needed]
In 2017, Oppo won the bid to sponsor the India national cricket team, which allows their logo to be used on the team's kits from 2017 to 2019.
In 2019, Oppo became a sponsoring partner of the French Open tennis tournament held in Roland-Garros, Paris. The same year, they also became a sponsoring partner of Wimbledon for 5 years as the first official smartphone partner.[10]
Starting with the 2019 World Championship, Oppo is the exclusive global smartphone partner for League of Legends esports through 2024, Oppo will have year-round activations centered around the sport’s three annual global tournaments: the Mid-Season Invitational, the All-Star Event, and the World Championship.[11]
