Micromax Informatics is India’s home grown consumer electronics brand. Over the past decade, Micromax has pioneered the democratization of technology in India - by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is a brand which is close to the heart of the youth, and celebrates the vibrancies of life and empowerment.
Entered mobile phone business
100k handsets sold per month
Added Tablet PC & LED TVs to portfolio
Forayed the Smartphone vertical
10th largest mobile brand in the world
Signed Hugh Jackman as Brand ambassador for Canvas range
Redefined Indian market as Global Indian brand
Launched Smart TVs